How PayPal Uses RapidMiner to Detect Churn and Identify Customer Service Issues
You know PayPal, right? Founded in 1998, PayPal is the faster, safer way to pay and get paid online, providing simpler ways to send and receive money around the world. However, it was facing a neverending, challenging task of driving customer satisfaction and reducing customer churn by figuring out what drives product experience improvement. It is difficult to achieve that without adequate knowledge of customer perspective and feedback. But with the help of a cross functional team and text analysis of RapidMiner, they made it.